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02Data & analytics

Dashboards that someone reads.

We tag your product, wire up the tools, and turn the firehose into one weekly page that actually drives decisions, not another chart nobody opens.

2wk
to first dashboard
1pg
weekly report
GA4
+ Mixpanel, Looker
Weekly · signups▲ 24%
live data
CAC ▼ 31%

What's included

From a blank Google Analytics property to a board-ready report. We meet you wherever your data mess currently lives.

Tracking & tagging

Event tracking that actually maps to your funnel, set up cleanly in GA4, GTM, or your tool of choice.

GA4GTMSegment

Dashboards

One source of truth your whole team can read, built in Looker Studio, Metabase, or Mixpanel.

LookerMetabaseMixpanel

Weekly 1-pagers

A plain-English summary every Monday: what moved, why, and what we'd try next.

NotionSlack digest

Funnel & cohort analysis

Where people drop, who sticks, and which cohort is quietly your best. We find the leaks.

FunnelsRetention

Data plumbing

Pipelines and warehouses when you outgrow spreadsheets, modeled cleanly in SQL.

BigQuerydbtSQL

Experiment readouts

A/B test design and honest readouts, so you ship what works, not what's loudest.

A/B testingStat sig

How we set it up

Two weeks to trustworthy numbers, then a steady weekly rhythm you can build a company around.

1

Audit

We map what you track today, find the gaps, and agree on the metrics that matter.

DAYS 1–3
2

Instrument

Clean event tracking and a tidy tagging plan, wired into your tools.

WEEK 1
3

Build dashboard

Your single source of truth, reviewed with you until the numbers are trusted.

WEEK 2
4

Weekly rhythm

Every Monday: a 1-page readout and a recommendation. Optional retainer.

ONGOING

Data pricing

Start with a clean setup, then keep us on for the weekly rhythm, or take it in-house. Your call.

Audit

Find the leaks

A full review of your tracking & funnel, with a prioritized fix list.

$1,800 flat
1-week turnaround
  • Tracking & tagging review
  • Funnel drop-off analysis
  • Prioritized fix list
  • 60-min walkthrough call
Start an audit →
Weekly

On retainer

We run your analytics rhythm so you can run your company.

$2,600 /mo
3-month minimum
  • Weekly 1-page readout
  • Dashboard upkeep
  • Experiment design & analysis
  • Pause or cancel anytime
Talk retainer →
FAQ · Data

Data questions.

Couldn't find it? Ask on the call →

Which analytics tools do you work with?

+

GA4 and Google Tag Manager for most, plus Mixpanel or PostHog for product analytics, and Looker Studio or Metabase for dashboards. If you're already invested in a stack, we'll work within it.

Our tracking is a mess. Is that a problem?

+

That's the normal starting point, not a dealbreaker. The audit exists exactly for this, we untangle what's there before building anything new.

Is our data kept private?

+

Yes. We work in your accounts with least-privilege access, sign an NDA on day one, and never share or resell anything.

Can you train our team to run it?

+

Absolutely, the setup package includes a training session and documentation so you're not dependent on us. Most teams can run it themselves after a month or two.

Ready when you are

Let's make
your data clear.

Tell us what you wish you knew about your product. We'll reply within a few hours with where to start.

Marrelay · analytics for startups.Toronto, Canada